Cool sites
Being Viral = Get creative
For any online viral project to work is has to understand the culture that it is trying to attract. A viral project must have a core understanding of the target audience and their needs and wants.
Being viral is said by many to mean that the element has to have a 'wow' factor. This does not mean that the message must be a nice message it can be nasty, shocking, weird or interesting to make it truly viral.
Viral marketing is an offensive plan (in the world of marketing) and with online efforts it can be an ultra creative and very cost effective tool.
Key factors that will be talked about in more depth are elements of video, blogs and content and what they can do to help a brand and improve a brands awareness. Many people make the mistake of thinking that something viral has to mean just something to do with videos. This is not the case. Yes, videos mean creative thought etc but there is much more to a viral project than that. It can mean just great content that a site has. It can mean an image that shocks or even a link to news.
In terms of creative seo it's all about understanding a project that you are working with and looking at the best ways in which to promote it. What type of 'wow' factor does it have and how to you use that to it's advantage.
When a viral project is launched that is very viral and it is about an online brand, then of upper most importance, is making sure that there is some sort of synergy between the viral element and the site you are aiming traffic at or brand you are drawing attention to. So the structure of the site must work well in preparation for the additional traffic you may gain as a result of the viral agent.
Video viral
This area is all about making sure that the video is accessible, preferably free to view and has a clear brand message.
Viral copy
Viral copy is about writing something that is valid, true, exiting and so on. Viral copy has to be ultra relevant to its subject and have a reason to be viral.
Viral copy means that creative thought is needed here. There are great examples of viral copy and one in particular is stuffwhitepeoplelike.wordpress.com. It's site structure is poor as much of the content takes a lot of effort to scroll down to see. There is a search feature, though, which helps a little with regards to how well the site is used.
The site is a parody of white culture and the copy, in many ways, is the structure as there is little else on the site. Read more about the site in the 'Examples of great websites' section here.
To learn more about the key aspects of general website copy click here and go to the copy section.
If you want your site to have great viral factors send your site to the website doctor, who is Dr Purple Head and his team of SEO Surgeons by emailing website_doctor@jameskinloch.co.uk. You will then receive your free diagnosis ASAP.
