Moveme.com is, without question, one of the best examples of a website that had a great creative idea behind it and also ranks well under the terms it wants to. Mark Cunningham, Keith and Charles are the people behind the amazing site and they have their own amazing background so its little surprise that it has done so well. A key part of the site is the use of a well structured layout and site structure. Site structure, for a consumer who is looking to alleviate the stress of a move is so vital for Moveme.com.
Content of the site is a huge part as Moveme.com offers ways in which you can have all your vital letters pre-written for you. This means that the copy on the site had to be spot on. The planner and the forum are about user generated content or UGC. This means that the user has a say in the way the site acts and what it says to them.
The culture of the site is UK based at this point so it was well understood what a British culture would need. Be it the gentle calming color choice to the simple navigation and structure, Moveme.com is a great example of a site that serves the consumer in a way that benefits them.Though aspects of a user based design process and its use can not be talked about it is a great example of understanding the needs of a consumer in the moving house sector.
Moveme shows how the culture of moving stress can help create a solution that lowers such anxious moments in our lives.
Check it out here.
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