Cool sites
In this section you will get a brief overview of online marketing and what it is all about. And in the examples of work taken up in the portfolio section here, you will be able to see how the theory affects the practice. Feel free to look through the online portfolio of work by clicking here. You will see that in each example of work there are key creative areas, these are, Structure, Content and Culture. To learn more about these - after you have read through the portfolio of work - click the words and read away.
Online marketing
Lets start with a couple of good quotes of what online marketing is. After this we will then look at what online marketing needs for it to work."Real world marketing on the WWW.
Strategies and concepts that have proven to be of success to be SEEN on the Net."Greyfoxwebworks"...is the marketing of products or services over the Internet. When applied to the subset of website-based advertisement placements, Internet marketing is commonly referred to as Web advertising (Webvertising) and/or Web marketing."
Online marketing must be creative and ethical. This (for some) can mean an oxymoron. Of course this comes down to an individuals' interpretations of ethics but for a good guide here is a great quote from a well known marketing guru which is, '...give the customer what he needs.'
For James Kinloch this means that a site should rank well (and therefore be easily found) and also make the consumer happy and all in all perform creative seo.
The change in landscape
Creativity, with building a site, means a clear understanding of the way a site should be set out. Setting out is vital to a site so if you want to know how a creative SEO like James Kinloch views layout please go to the Layout page under the Site structure heading, or just click here (it's probably quicker)
If your worried about your site not using an understanding of marketing in the right way send your site to the website doctor, who is Dr Purple Head and his team of SEO Surgeons by emailing website_doctor@jameskinloch.co.uk. You will then receive your free diagnosis ASAP.
