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In the world wide web there is growing focus on Local search and its affect on rankings. In this section you will read about key theories in this area of search and how they can help make sure that your service can rank well in the SERPS.
Local Search | An introduction
Lets start with a definition:"On the World Wide Web, local search is the use of specialized search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "San Francisco hotels", "Manhattan restaurants", and "Las Vegas Hertz"."
Local search | Is it important?
Here is a great quote by Search Engine Marketer, Mary Bowling, "...Huge! One of the most important factors. The merchant is the most trusted source of data about their business. Yahoo Local tells you if a listing is Merchant verifed and Google tells you the source for some of the info they display in the listings is the business owner."
Click below to highlight the ranking factor that you would like to read about:
Age | On page criteria | City in title tags | Address and phone number on each page | Local Phone Number | LOcation in website URL | Number of inbound links to website | Reviews | Product keywords in business listing | Product keywords in business description | Local listing in city of search | Proper categorisation of local business listing
