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The structure of site is dictated by the need for the user to have instant access and understand of who the top new creatives in london are. The structure there for must be build around easy to read and understand navigation and content. Vital for HybridLab and its layout and structure is to also make sure the home page answers as many 'entrance questions' that there may be. HybridLab does this as the typical user is someone who wants to see and hear the latest band/artists.
As briefly mentioned in the structure section content is vital. The site is made up of work that is generated by the Women Helped to Advance in Media project (WHAM). This gives women a chance to have their creative work and input be part of the development of a website. The content therefore is ethically produced and well crafted as all the members of staff have a keen interests in the field of artists work based in london.
Hybridlab exists in a fast moving and also high context culture. Because of this HybridLab must make sure that it reflects the needs and wants of the culture that they are targeting. The culture in question is the modern musical pop culture of the UK. The site must load quick, answer questions in a quick and efficient way and most important of all keep the user on the site.

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