Structure

The site is structured in a way that works for a (South) Brazilian community and culture. This way is simple and ultra clear. it hosts the latest episode of the TV show by the same name and details of all the related events. Its a 'to the point' quick approach that is in sync with extreme sports. The site mirrors the culture around the genre very well and as such provides a value resource for budding extreme sports types.The process of site struture needed to work with the target group so a micro version of the User Based Design Process was taken up. Click here to learn more about the User Based Design Process.

Content

Content on the site is a critical part of extreme sports as all users of the sector will expect to see the latest and best tricks in any genre. The copy had to be correct (as it's in Portuguese) and also all the videos had to be up-to-date. In regards to videos, as the show was all about what’s going on in local areas its vital that the sportsmen shot in that area were able to easily tell that that was them being shot and it was in there end of town. The copy had to make sure that it spoke in the right manor and in no way patronised the extreme sports community.

Culture

Brazil, when measured against the rest of the Latin countries has a higher level of passion with regards to extreme sports. They are a proud nation and love their culture and the country that they are in. This changes when you are near Sao Paulo but overall they like who they are. It’s this that needed to be reflected in the site and also a sense of celebration.As they have such vast areas of land to play with adventure is so close and easy for them to find. This was a crucial finding in the construction of the site as the copy and video content reflected this sense of adventure.

Gravidade Zero | Extreme sports website | Brazil