Cool sites
In this section that you will see that there are many areas of Culture that can effect your site. On this page you can read about the well studied area of Masculinity Vs Femininity. This page will tell you how this then effects your path to making your site popular.
Whilst you are in this section it may be also worth having a look at Site Structure, Copy, User Based Design Process and the rest of the Culture pages as these may help you also. HybridLab is a good example of how a great understanding of you target culture is needed for a website to do well. Have a look at the work done on HybridLab here.
Masculinity Vs Femininity
Masculinity as a trait, in this context, means that a culture deems high value on material success assertiveness. Femininity means that there needs to be a quality of life and care for people who are in an unfortunate situation.
Masculinity vs femininity therefore means that content and site structure should reflect and understand the type of culture that its most viewed in. This involves the way things are phrased. There is no need - whatever the culture is more of - to have an aggressive approach should be reserved for just point of sale and not that of things such as websites.
If you are woried that your site does not quite reflect your target culture well enough then send your site to the website doctor, who is Dr Purple Head and his team of SEO Surgeons by emailing website_doctor@jameskinloch.co.uk. You will then receive your free diagnosis ASAP.
